CEDEVITA BECOMES PART OF THE ATLANTIC GROUP
This tradition has continued after its acquisition by Atlantic trade, a leading distributor of consumer goods in Croatia. Its leading role is due, first and foremost, to the quality of its services, which have contributed to the dominant market share of the products that Atlantic trade distributes. In this way, Cedevita products have found themselves among world-renown brands such as Wrigley, Ferrero, Johnson&Johnson, Elite, Manner, Duyvis, Durex, Duracell, Ricola and Nestle/Friskies.
As part of the Atlantic Group, Cedevita plans on additionally enhancing its range of products and modernizing the existing tea production, while Atlantic trade has gained its own, high quality brand name, with enormous potential on the domestic as well as foreign markets.
According to the German Investment and Development Company (DEG), the purchase of Cedevita d.o.o. by Atlantic trade surpasses the importance of the transaction itself and represents a landmark for the process of economic transformation of southeastern Europe.
Market position